April 28th 2023
Why Web Design Matters for Business Owners in Singapore
Did you know that 81% of consumers believe that a website makes a business appear more credible? This is just one of the many reasons why web design matters for businesses today.
A well-designed website not only helps build credibility but also brings numerous benefits such as better user experience and higher conversion rates. In the end, it will help your business to stand out from the competition and attract more customers.
In this article, we’ll take a closer look at how web design impacts brand perception and discuss why it’s crucial for businesses to invest in professional web design services.
6 Ways That Web Design Will Make an Impact on Your Business
Though there are many ways that a website can impact your business, in this section, we’ll focus on 6 specific ways that web design can make a significant difference for your business.
Whether you’re building a new website or considering a redesign of an existing one, these 6 elements should guide you comprehensively.
Building Your Customer’s Trust
A professional and well-designed website can make a powerful first impression, which is critical in building trust with potential customers.
As we mentioned earlier, according to a survey by Blue Fountain Media, 81% of people thought less about the brand if the website was outdated. Obviously, aside from outdated information, easy-to-notice are old-fashioned websites. Because we are so used to looking at beautiful and well-organized, properly-functioning websites, it’s hard to stand out among them, it’s very easy to turn down your users.
User experience and credibility are also closely connected, and a well-designed website can reinforce your business’s credibility. This will lead to increased sales and customer loyalty.
Creating and Enforcing Your Brand Identity
Additionally, design has a major impact on brand perception and can enhance brand image, helping establish a strong brand identity.
When potential customers visit your website, they should immediately have a positive impression of your business and feel confident in the services you offer. A well-designed website can help convey your brand’s values, personality, and unique selling proposition. It’s a very basic thing about web design but, by doing so you can differentiate your brand from your competitors.
Providing a Good User Experience
Web design also has a significant impact on user experience. A well-designed website is easy to navigate, has a clear hierarchy of information, and has intuitive navigation.
This will provide visitors with a seamless experience, helping them find what they’re looking for without stress. According to Forrester Research’s study, a well-designed user interface could raise a website’s conversion rates by up to 200%.
In sum, a website with a good user experience will have improved user engagement, and increased conversions, and ultimately lead to higher revenue for your businesses.
Increasing Business Opportunity Through Responsive Design
In today’s digital landscape, having your website visible for smartphone users, or having it in responsive design, is a must.
A responsive-designed website will automatically adjust to different screen sizes and devices of users when accessed. For some reference, Google says that 61% of users will not return to a mobile site they had trouble accessing.
A responsive design will provide a positive experience for visitors, no matter how they access it, and keep them engaged with your brand.
More Online Presence with Search Engine Optimization
This is similar to providing a better user experience but more critical in terms of the impact on your business. Good web design incorporates not only great looks but also optimized performance. Websites’ factors such as page speed, mobile-friendliness, keywords, and user engagement metrics (e.g. bounce rate, time on site) need careful adjustment to rank in the search engine result.
A study by BrightEdge found that organic search (meaning people finding your website through “search”) is the top source of website traffic, accounting for 53% of it. In short, better optimized, higher the ranking, and therefore higher the chance of being recognized by search engines. Increased organic traffic means easier for potential customers to find your business.
Because Web Design Matters
In conclusion, having a well-designed website can provide numerous benefits for businesses in Singapore, including improved user experience, increased search engine optimization, higher conversion rates, and enhanced brand perception.
Whether you need a brand new website or considering a redesign of one, Lookupgrade offers a wide range of services to meet the needs of your business and budget. By investing in a well-designed website, you can reap the benefits and achieve greater success in the online space. Contact us today for more details!
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