What is Website Management and Why is it Important?
According to the number from Department of Trade and Industry (DTI), there are more than 90,000 online business in the Philippines. Taking a interest in this post, you could be one of them.
Creating the company’s website is the first step in promoting your business online. But, before you get excited thinking about the fancy details of web design, there is something else more important. And, that’s having a solid strategy (or at least some idea) about how you will manage the website on daily basis.
In this post, we will explain about website management and why it is important for your online success.
What is website management?
Website management in sum, just as the word is self-explanatory, is managing your website and keeping it up-to-date. It’s sometimes referred to as “website maintenance”.
Website management pretty much takes care of everything after the release of website like, security software and plugins update, data backup, and content update. It also includes some aspects of SEO (Search Engine Optimization), like monitoring user traffics, creating a report, and making necessary adjustments.
Who does the website management
Usually, a technical side of website management may be assigned to a person called webmaster, or website manager. But, because it includes many activities, could be done by team in IT division. In any case, though it’s something that many of people takes it for granted, it would be better that everyone knows what’s going on.
How often do you manage the website?
This question would also depend on what are the specific tasks are and who would be involved. There are some daily or weekly tasks, such as trouble shooting, contents update, and traffic analysis. Monthly, quarterly, or even annual task would be broader and look at overall SEO strategy or plan. It would definitely include more people in decision making, and would take on the activities far as redesigning the site or logo.
In any case, the point is doing whatever to enhance the user’s experience who visits your website. You will be monitoring the health and performance of your website, so that it’s fresh, secure, smooth and reliable. Of course, that is with whatever resources and time available to you.
6 reasons why the website management important
Now that we have a good picture of what website management is, let’s take a closer look at the importance of it. Most of things are related to what is called SEO (Search Engine Optimization). But, in this post, we will try not to get too technical.
Displaying your products and service nicely
A customer would visit your site looking for information about your products and services. Just as you would keep the shop display nice and tidy, you will need do the same for a website as well.
Depending on what your products and services are, you will need to create a proper content, such as landing page with attractive visual, short blog post, and even explanatory YouTube video. Afterall, it’s all about user’s first impression that counts.
Keeping your website organized and speedy
Imagine that you go into a shop but just can’t find what you are looking for. You ask a clerk for help and it takes forever for you to get it. How frustrating that it would be.
With a website, it’s important to keep the information organized and easy-to-navigate. At the same time, the page speed needs to be optimized so that it doesn’t waste customer’s time.
Keeping all tabs and links functional
Functionality of website is bit different from what we have explained above about page navigation and speed.
With a website, as you keep developing the contents on top of other, there are case that linked page is not found or the tabs doesn’t jump. Other case of message includes, page “under-construction” or “currently updating”.
Whatever the case may be, it will be negative to the customer’s experience and reduces your online reputation. So, definitely needs quick fix, if found.
Keep your content up-to-date and reliable
With the contents of website, there are so many things which needs to be kept fresh. Information like company’s profile and office address may not change so often. But, if you have product page with prices, or blog post about current events with venue, it will require constant check and update.
Listening to your customer and provide feed-back
If you have comment section or contact form in your website, these needs regular attention and feed-back as well.
If you want go a step further, you could consider creating a mailing list of subscribers to newsletter. Or, even automate the routine process such as introducing chatbot to solve the visitor’s question and convert it to sales.
Keeping your website secure
Last but not least, your website is your valuable asset and investment. You would not want to see is somebody hacking it and taking it over its control.
If you have a website which collects the customer’s information, or e-commerce site which asks credit card number, you will need to protect it well. Even a small incident could really hurt your business reputation and may result in financial damage.
Because you are keeping it secure for you and your user, this is something that you don’t want to compromise. From renewing your SSL certificate to regular update of plugins, there is many tasks to be done.
Outsourcing the website management could be your solution
With so much things to do about the website management, rather than troubling with things that you are not familiar, outsourcing all to the experienced professional is an option.
At Lookupgrade, we know that what matters most is the growth of your business. For more information, please check our services page. If you are further interested, contact us for free consultation, and let us discuss how we can help.