April 28th 2023
Maximize Your Online Presence with Responsive Web Design
Did you know that there is more than 5.4 million smartphone user in Singapore? That’s about 92% of the population.
Having a strong online presence is crucial for businesses to succeed. With the majority of your customers using mobile devices to browse the internet, your business must have a website that is optimized for all devices, especially smartphones. This solution is what is known as “responsive web design”.
Let’s dive into the details.
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What’s Responsive Web Design?
Responsive web design is an approach to designing a website that can adjust and respond to different screen sizes and devices.
A website made for the desktop expects that the user would have a large screen and a mouse to scroll and click. In the case of a smartphone, the display is narrow and the user will use their finger to scroll and tap. So, the design of the layout and interface has to be different.
Before the responsive design, the business had a separate website for desktop and mobile. But, the problem with this approach was that users’ devices kept on improving. You can imagine how hectic it would be to prepare websites for different screen sizes and resolutions every time a new and better device comes out.
To solve this issue was the responsive web design. Rather than having a separate website, the user chooses which website to look for, it’s the website that does the adjustment and responds with an optimized website.
5 Benefits of Responsive Design Website
If you are running a business and have a website, you don’t necessarily need to know technically “what is responsive design” or how to program one. But, knowing their benefits would be important to take the next steps if you haven’t yet made it.
Improved User Experience:
First of all, a website designed to be responsive provides a better user experience for mobile users. With a mobile-friendly design, users can easily navigate the site and access information on the go.
In a responsive website, the user interface is consistent across all devices, making it easier for users to understand and use. That means if it’s well designed, there is no need to zoom around with your finger or accidentally tap the wrong button.
Furthermore, a responsive website often loads faster and is more functional, providing a smooth user experience.
Better Search Engine Optimization:
Secondly, responsive web design has a positive impact on search engine optimization (SEO). A responsive website is easier for search engines to crawl and index, leading to improved ranking in search results.
You could imagine that simply having one website is better than having 2 websites thus splitting the user’s traffics. In addition, with more and more users accessing websites through mobile devices, the search engine will value it and further increase visibility on mobile search results.
What’s even better is that a responsive website also has a higher chance of retaining users, leading to a longer dwell time on the site, which is also a positive factor for SEO.
Increased Conversion Rates:
Third benefit of having a responsive website is the increase in conversion rates. A website that is accessible and usable across all devices is more likely to engage users, leading to increased conversions.
A responsive website also gives a professional and trustworthy image for your brand, helping to build customer confidence and increase the likelihood of a purchase or further action. With a responsive website, it ensures that you don’t miss out on potential customers due to a bad mobile experience.
Cost-Effective Solution:
Responsive web design is also cost savings in several ways. As compared to having 2 websites, it eliminates the need for the development and maintenance of separate mobile websites, which can be expensive. Because you will need to only look after one website, updates are done at once, rather than twice for each site.
Future-Proofing Your Business:
The last benefit of a responsive design is that it can future-proof your business. As we have explained that the website will adjust to the user’s device, and it can adapt to new technologies and devices, keeping your website relevant and up-to-date. Of course, you will need to keep the content updated, but your website as a platform will remain useful and competitive in the long term.
Overall, a responsive website design is an investment in the future success of your business.
How to Find Out if a Website is Responsive Design or Not?
Now that you know about the importance of responsive web design, you might want to know if your website is responsive or not. Well, checking that is not difficult at all.
An easy way is to just open your website on various devices and see how it looks. If the website adjusts to the screen size and layout of each device, then it is most likely responsive.
Another option is to use online tools that test your website’s responsiveness and generate a report with suggestions for improvement. Well known is Google’s Mobile-Friendly Test. It’s free to use and it will only require the URL of the website.
By using these methods, you can confirm whether your website is responsive or not and take action to improve it if necessary.
Hiring a web design company is a good option
In sum, a responsive web design can bring numerous benefits to a business’s online presence. A responsive website provides a better user experience, leads to better search engine optimization, and increases conversion rates. Investing in responsive design is necessary for businesses to remain competitive in this digital age.
If you are considering redesigning your website, hiring a web design company is a good option. Though making a website responsive is nothing new or special, having a skill and experience makes a bit of difference.
Work with Lookupgrade, a professional web design company, and stay ahead of the competition with a responsive website. Contact us today.
