What’s Professional Web Design Services?: From Logo to SEO

Having a professional and well-designed website is essential for the success of any business today. If you don’t have a website yet, naturally you might be looking for someone to do it for you.

A professional web design company can provide a variety of services to help improve your online presence and attract more customers. These services include website design and development, e-commerce website design and development, and mobile app design and development. 

The challenge is that, if you are to look for one on the internet, there are just too many rankings, lists, and techy keywords.

So, in this article, we will explore the different types of web design services and how to choose the right web design company for your business.

Understanding the Different Types of Web Design Services

First of all, website design and development is the process of creating a visually appealing and user-friendly website. When people mention “web design”, you might only think about the former part.

But, in reality, it always comes with the later part, in sets of how it looks and how it functions.

Visuals of Your Website

The first part of the process is creating a visually appealing design, which involves designing the layout, color scheme, typography, graphics, and other visual elements of the website.

However, it’s not just about creating a beautiful design; it also needs to be user-friendly, accessible, and responsive to different devices and screen sizes.

Functions of Your Website

The second part of the process is ensuring that the website functions well. This involves the development of the website, including the coding, programming, and planning of functions of the website. 

This part of the process is responsible for making sure that the website loads quickly, is easy to navigate, and is compatible with different browsers and devices.

The functionality of the website is also crucial, as it determines how well the website can handle user interactions and perform its intended tasks, such as processing transactions or collecting data.

In a nutshell, the job of a web design company is to do everything necessary to create your website, while carefully considering the balance of these two aspects.

Specific Features of Service Provided by Web Design Company

Aside from the general services that a web design company offers, there are specific features that some are focused on.

  • Responsive website
  • E-commerce website
  • Search Engine Optimization
  • Mobile app design and development

Responsive Website

A responsive design is a must-have with today’s website. This ensures that the website can be easily viewed on all devices, including smartphones and tablets.

Simply put, if your website doesn’t look good on the smartphone, you are in trouble.

Developing an E-commerce website

This is particularly important for businesses that sell products or services online.

As the trend of online shopping continues to grow, having a functional and user-friendly e-commerce website has become essential for businesses to remain competitive in the industries.

An effective e-commerce website should have features such as an easy-to-use shopping cart, secure payment processing, and product inventory management.

However, because it needs extra knowledge and experience, not all web design company provides these features to your website.

Mobile App Design & Development

Having a mobile app for your business is an effective way to reach a wider audience and provide a better user experience. But, this is also a service that requires extra skill sets for the web design company.

In sum, it really depends on your business size and your market. It will incur some costs, not only with design and development but in daily maintenance and update as well. It’s important to make sure that there will be enough people interested in your app before investing in it.


Having a website alone is not enough to succeed in today’s competitive business environment.

What SEO (as a service) does is that a web design company would structure and adjust every detail of your website’s content so that it can be found by both your customer and Google search engine. 

Without SEO, unless you are a well-known brand that naturally people look for on the internet, you will not have traffic, therefore no sales.

Whereas creating your website can be done in a somewhat short period, this service requires longer time and commitment. From careful planning at the beginning to periodical monitoring and adjustment after the launch, it will be a sort of teamwork with the web design company.

This service requires not only experience in web design but more a broad understanding of online marketing.

Logo Design

A logo is also an important aspect of website design, as it helps establish the brand identity of a business. You might realize that some of the brands you see, make minor adjustments from time to time.

The job of making logo data itself may appear to be less hard than creating a complex e-commerce website. But, because it is something that you will use for a long time, and needs some research about your brand and customer, you want to choose someone with enough skill and experience for the project.

How to Choose the Right Web Design Company

When choosing a web design company, it is important to research and compare different companies. The point is to find the web design company that matches your business size and budget. Here is how.

Portfolio and Testimonials

A company with a strong portfolio and positive testimonials from previous clients is a good sign. Some web design companies would ask for permission from the client and showcase them on their website. If you could actually imagine your future project being there as well, you are probably a good match. 

On the contrary, if you are running a local business, but you see only big multi-national brands on the portfolio, you might want to reconsider. The designs may be really nice but, they will also come at some cost.

Industry That They Serve

Some web design companies will indicate the specific industry that they serve. As we have seen that depending on the industry and type of website, creating your website might require unique skills and experience.

It’s crucial that the company you choose can understand your business needs and tailor their services accordingly.


For any business, it’s important to consider the cost and the level of service provided. Some web design companies offer comprehensive services from initial planning to launch, plus daily maintenance. Package prices offered by some web design companies should give you a clear idea of how much to expect.

In the case of a company without a price package, it doesn’t mean that their service has issues. You can always ask for a quote and discuss your specific needs and available budget.

Some web design companies would prefer this way as the needs of companies differ and for that reason, you might need some customization instead of a “one-size fits all” solution.

Benefits of Working With a Professional Web Design Company

Now that we have a better understanding of what the web design company offers as a service and how to find one, let’s look at some benefits.

Increasing Your Online Visibility & Website Traffic

One benefit of working with a professional web design company is having someone aside to help you grow your business. It’s not just creating a website, but creating a visually appealing website that is optimized for SEO. This can help attract more customers. 

Having a Professional Adviser for the Long Run

Additionally, a web design company can offer their services for a longer scope of time. It’s not over with creating a website. From time to time, you might have some maintenance issues, or a need to redesign your website to improve the user experience. Having a professional web design company by your side brings great benefits for you to focus on the real business, instead of being caught up with things that you are unfamiliar with.

Let’s Work Together

In conclusion, a professional and well-designed website is crucial for the success of any business in today’s digital age. A web design company can provide a variety of services, including responsive design, logo design, SEO, website management, redesign, and landing page creation, to help improve your online presence and attract more customers. 

If you are looking for a web design company to meet your needs, Lookupgrade might be just the right company for you. Let us help you bring your vision to reality. Contact us today!